Monthly Archives: October 2011

The Great Hyperlocal Swindle?

A common boast of hyperlocal web sites is that the number of visitors they get represents a substantial proportion of the population area they cover. The metric of visits or unique visitors is put against the readership of old media … Continue reading

Posted in Uncategorized | Tagged | Leave a comment

The End of Scaled Hyperlocal in the UK?

The recent change in Local People’s business model is very significant. To recap, rather than they paying you to run their sites now you have to pay them. Sounds good but actually it means they are giving up on their … Continue reading

Posted in Uncategorized | Tagged , | 3 Comments

Local Media Flame Wars in Shepherd’s Bush

There is a fascinating battle going on in West London between a hyperlocal blogger and the established ‘big media’ which has become very personal. A Twitter flame war between the two parties has developed with insults like ‘tosser’ suggesting that … Continue reading

Posted in Uncategorized | 4 Comments